Good Faith Homes Privacy Policy

Last Updated: April 2026

1. Information We Collect (First-Party & Geolocation Data)

We collect information voluntarily provided by you when you fill out a property assessment form, subscribe to our communications, or interact with our site. This may include your name, e-mail address, mailing address, and phone number.

Geolocation Tracking: When you submit a form on our website, we utilize geolocation technology to automatically capture your IP address and physical location data to verify your geographic service area and prevent spam.

2. Behavioral Tracking & Session Recording (Microsoft Clarity)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

3. Security Logging & Fraud Prevention

To ensure the security of our website and protect against brute-force attacks and malicious bots, we utilize security software (including Wordfence). These systems automatically log visitor IP addresses, browser types, and network activity based on our legitimate interest in maintaining website integrity.

4. How We Use Your Information & HPPA Compliance

Your information is used strictly to process transactions, analyze your property, and communicate with you. In strict compliance with the Homebuyers Privacy Protection Act (HPPA), we do not sell, exchange, transfer, or distribute your personal, financial, or property data to outside data brokers or trigger lead buyers. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. SMS Communications & Easy Cancellation

By providing your phone number, you consent to receive SMS text messages from Good Faith Homes regarding your property inquiry. You can opt-out at any time by replying “STOP”. Upon replying “STOP”, you will receive a single automated confirmation message, and no further SMS messages will be sent. For assistance, reply “HELP”, email erin@goodfaithhomes.com, or call (859) 712-1020. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

6. Artificial Intelligence & LLM Data Scraping (TDMRep)

Good Faith Homes expressly prohibits the scraping, mining, crawling, or extraction of any text, images, property data, or code on this website for the purpose of training Large Language Models (LLMs), generative AI systems, or machine learning algorithms. We enforce the Text and Data Mining Reservation Protocol (TDMRep). Automated access by AI-specific user agents is strictly forbidden.

7. Remarketing, Analytics, & Third-Party Integrations

We utilize third-party analytics and remarketing tools, including Google Analytics and Google Ads, to serve tailored advertisements across the internet to users who have previously visited our site. Additionally, our site loads external widgets (such as Google Reviews) which may collect technical data. Tracking pixels fire only after receiving explicit user opt-in consent via our site’s cookie management system.

8. Security & Regulatory Compliance

We implement strict security measures to maintain the safety of your personal information. We comply with:

  • Kentucky Consumer Data Protection Act (KCDPA): Kentucky residents have the right to access, correct, delete, and obtain a portable copy of their personal data. Residents may opt-out of targeted advertising or the sale of personal data. To exercise these rights or appeal a data decision, contact us using the information provided below.
  • California Privacy Rights Act (CPRA): We will not distribute your personal information to outside parties without your consent. California residents may request data access or deletion by contacting us.
  • Children’s Online Privacy Protection Act (COPPA): We do not collect information from anyone under 13 years of age. Our services are directed exclusively to adults navigating real estate transactions.

9. Contacting Us

This online privacy policy applies only to information collected through our website. If you have any questions regarding this privacy policy or wish to exercise your data rights, contact us at:

Good Faith Homes
1649 Garvey Ave
Elsmere, KY 41018
Email: kyle@goodfaithhomes.com
Phone: (859) 712-1020